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In my current role at Empower LO, I have the privilege of leading a dynamic marketing team alongside creative freelancers, establishing a robust foundation for the agency's visual and tonal identity. Our work spans agency services while also catering to hundreds of members through our SaaS offering. I've played a key role in shaping our identity, from capturing team headshots to creating and managing the inaugural brand guide. Additionally, my team's creation of a high-converting landing page, which increased conversion rates from 3% to nearly 11%, showcases our impact in driving results.

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